Watch our latest webinar recordings

Over the last few months, we held a number of webinars to help you further optimize your site:

• Optimization Best Practices
• AdSense for Search
• AdSense Top Tech Tips

IAB's Long Tail Alliance AdSense webinar

If you’d like access to future IAB Long Tail Alliance seminars and events, you can become an IAB Long Tail Alliance member. Membership provides you with access to an ongoing series of web seminars, resources, and events that are all specifically designed for small and growing publishers. Register using the promotional code GOOGLELTA to receive $100 off the price of a membership.

IAB's Long Tail Alliance AdSense webinar

To keep you updated with the latest industry news, insights, and best practices, we’d like to let you know about an upcoming educational opportunity held in partnership with the Interactive Advertising Bureau (IAB).On September 14, 2010, the Google AdSense team will be co-hosting a webinar with the IAB Long Tail Alliance to cover “What You Need to Know about AdSense.” Members from the AdSense team will cover tips and best practices to help you maximize your

Join us for a webinar to learn the basics of DFP Small Business

Next week, our friends from the DFP Small Business team will be hosting a free online seminar to introduce AdSense publishers to DFP Small Business.For those unfamiliar with DFP Small Business, it's Google’s free hosted ad serving solution that helps website publishers manage and grow their online advertising business. If you don’t currently have an account, learn more and sign up for free today by visiting the DFP Small Business website.The webinar will provide you with an introduction to ad serving, a live demo of DFP Small Business, and best practices for setting up your ad inventory and trafficking an ad campaign.

AdSense Policy webinars are coming to Asia and Australia

Publishers located in the regions below should have already received our invitations. If you live in a different region, you’re still more than welcome to join! Just check the schedule below and sign up for the time and language that are most suitable for you.

AdSense Policy webinars are coming to Asia and Australia

During the seminar, Google AdSense policy specialists will explain the details of AdSense policies, debunk popular myths, share inside tricks and tips, as well as answer any questions. The agenda will cover the following materials:

• Website content and ads implementation guidelines
• Account violation and account safety
• What do I do if I get a policy notice?
• Live Q&A

AdSense Policy webinars are coming to Asia and Australia

Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? Are there any particular policies you still don't quite understand and want to know more about?. In order to help you better understand our policies, the AdSense team will be holding a series of online seminars in Asia and Australia, covering mainland China, Hong Kong, Taiwan, Austraia, New Zealand, India, Japan, and Southeast Asia on the schedule below.

Tis the season for placement targeting

Placement targeting connects you directly to the advertisers who want to reach your readers, and are ready to spend their holiday budgets to do just that.In the coming weeks, we’ll post more tips on how to make the most of placement targeting. In the meantime, check out the Help Center and this video to learn more about placement targeting and how you can get started. The sooner you do so, the sooner advertisers can see your ad placements and potentially include you in their holiday campaigns!

Tis the season for placement targeting

Imagine a sport shoe manufacturer. To ensure his shoes get to the right consumers for the holidays, he may want to select sites within the Display Network that appeal to 25- to 34-year-old athletic males looking to purchase athletic shoes. As a publisher with a sports site, you can create ad placements for specific segments of your site so that the sport shoe manufacturer can find you based on these criteria. You can provide descriptions of your site, general demographic segment / audience information, and where the ads appear on your site.

Tis the season for placement targeting

You can take advantage of this holiday increase in advertiser spend, and help advertisers placement target specific sections of your site using a feature called ad placements. By creating an ad placement, you’ll make sections of your site available to be targeted directly by AdWords advertisers.

Tis the season for placement targeting

Many advertisers create targeted brand campaigns at this time of year that are shown on AdSense sites in the Google Display Network. In fact, 99% of Google’s 1000 largest advertisers run campaigns on the Display Network. To ensure their brand is noticed by the right shoppers, advertisers will often use placement targeting to show their ads on websites in the Display Network that cater to their target audiences.

Tis the season for placement targeting

With the holiday season fast approaching, everyone is spending more online. As consumers start shopping for gifts, searching for holiday activities, and booking vacations, advertisers are putting more of their marketing dollars online to reach these potential customers. This means there is an increased demand for the ad space on your site and an opportunity for you to earn more. To help you capitalize on this trend, we recommend you take advantage of placement targeting.

Make the most of your AdSense experience with our new checklist

The progress bar can help you identify quickly how many of the recommended steps you’ve completed, and the checklist will suggest which step you can take next.We hope that this Help Center feature will be useful to you and help you grow with the AdSense program! If you have other great ideas for ways to help newbies get started with AdSense or thoughts on how to make the checklist even better, join the conversation in our forum.